#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap “buy now

by Lynette Hundermark, August 10, 2019

Our CEO and Recognised industry expert contribute to the Bizcommmunity Trends Articles for 2019 and shared her views and prediction on the latest trends in the mobile and app space.

Mobile, and increasingly apps, are core to the success of any retailer’s strategy through all stages of the path to purchase or shopping customer’s experience, from initial research through to completing their purchase. Year on year, app store trends have seen sustained a growth in shopping apps. This has created awareness amongst retailers that a mobile presence is imperative, however, what can marketers do to ensure that the mobile consumer acquired stays loyal to the channel?

Read her  top 5 key areas to always consider here