Useful and Beautiful PRESENTS

Women in Tech & Digital Conference

12 JUNE 2019, 9:00-16:00
Belmont Square Conference Centre, Rondebosch, Cape Town

Why Attend?

Featuring an all-female speaker line-up, the event is for anyone (women and men) already in the technology and digital space looking to master their skills. Tech and digital marketing are often seen as discrete sectors and part of what the event aims to do is bring them closer together – in discussion and in practise thereafter. We also want to touch on more complex topics like how to retain women in the sector and creative ways we can accommodate their responsibilities and roles outside the workplace, that often cause them to drop out of tech once they get married or have children, for example. This event is tailored to showcase the high degree of skills and expertise we have in the tech sector, and specifically among women in tech, who are very under-represented at events as speakers and delegates. That said, and while the name and content are tailored to women delegates, we want to make it clear the conference is for everyone.

Early bird tickets

now available at

R1 750

(normal price R2 000)




01 Entrepreneurship at any age

02 Demystifying AI and other tech trends

03 Creating purposeful solutions

04 Advanced digital marketing

05 Self-care

Our industry expert key-note speakers include

Aisha R. Pandor
Aisha R. Pandor
Aisha R. Pandor is co-founder and CEO of SweepSouth, Africa’s first online platform for home cleaning services. One of few black female-led tech startups, SweepSouth is also one of the fastest-growing startups in South Africa, and became the first SA startup to be accepted to the 500 Startups accelerator in Silicon Valley. SweepSouth operates in four cities and has created job opportunities for over 11,000 women, with millions in earnings and tips paid out to domestic workers each month. Focussing not just on impact but also on financial returns, SweepSouth was awarded by the South African Venture Capital Association in 2018.

Aisha completed her PhD in Human Genetics at the University of Cape Town and studied at the same time towards a business qualification at UCT’s Graduate School of business, ranking top of her class. She then worked as a management consultant with Accenture focussed on large scale projects in HR management and Supply Chain management in the telecoms and mining industries, before launching SweepSouth in 2014.

Aisha was recognized by the World Economic Forum in 2017 as one 6 African female breakthrough innovators for the impact SweepSouth has made on digital and financial inclusivity. She also serves as a board member for the Cape Innovation and Technology Initiative.

Anna Collard
Anna Collard
Popcorn Training – a KnowBe4 company
Anna Collard is the founder and managing director of Popcorn Training Pty Ltd – a company that promotes Cyber & Information Security awareness training by using innovative, story-based techniques making complex content simple to understand.

Anna has been working in the information security field for 16 years assisting corporates across South Africa, Europe and the US keeping their information assets safe. Anna is a certified information privacy professional (CIPP/IT), a Certified Information Security Systems Professional (CISSP), a Certified Information Systems Auditor (CISA), an ISO 27001 implementer and lead auditor, a Business Analyst and used to be a Visa/Mastercard Qualified Security Auditor (QSA).

US-based Cyber Security Awareness Training giant KnowBe4 acquired Popcorn Training in March 2018. Anna maintains her role as Popcorn Training CEO – a KnowBe4 company.

Jacqui Mackway-Wilson
Jacqui Mackway-Wilson
GoSocial SA
With a background in education which led her into the publishing industry, Jacqui broke new ground by launching South Africa’s only first-ever, monthly glossy magazine for teachers in 2007. The marketing of the magazine involved exploring the digital space and social networks such as Facebook, Twitter and YouTube, which were beginning to gain traction in this country at the time.

Naturally creative and ever curious, Jacqui pursued ways and means of reducing costs and maximizing profits for her business through effective marketing in the online space. She made the switch to full-time digital media marketing in 2010, and since then has successfully created, launched and managed the online presence and communities for a number of high profile clients from 4-star boutique hotels to television shows such as Room 9 – the 5th most watched South African show to hit screens in 2012 and 2013 SAFTA winner, as well as for the second season of The Big Break Legacy show (2012/2013) and for South Africa’s premier networking event for entrepreneurs and start-ups, The Hookup Dinner.

Passionate about people, Jacqui thrives on building targeted, active, engaged online communities for brands and businesses that helps to maximize their digital marketing efforts and contribute towards a positive effect on their bottom line.

Barbara Mallinson
Barbara Mallinson
Barbara Mallinson is the Founder and CEO of Obami – a digital learning solutions company that’s been recognised by the likes of Forbes, CNN and Business Insider as one of the most innovative technologies in the world, as well as one of best start ups to come out of Africa.

Mallinson was identified as one of the Mail & Guardian’s “Top 200 Young People to Take to Lunch”, and has been branded an IT Hero, as well as one of Cape Town’s top 10 Women in Business, by the Cape IT Initiative. She’s been recognised by UNESCO as one of 21 young people changing the world, while the likes of IT Web Africa, CNN, Forbes and the Financial Mail, identified her as one of Africa’s top entrepreneurs and women in business.

Mallinson, who holds a number of local and international advisory board roles, has also featured as one of IT Web’s Top 5 SA IT Personalities as well as one of the Top Woman in ICT by the South African Communications Forum. Mallinson was selected as an “Inspiring Fifty” woman by the Consulate of the Netherlands and was a recipient of the Social Entrepreneur Award presented by AWIEF (African Women Innovation and Entrepreneurship Forum).

Lorraine Steyn
Lorraine Steyn
Lorraine Steyn founded the software development company KRS in 1987. She was the first female Delphi Certified Developer outside America. Lorraine balances staying technical with her role as CEO, and actively shares her strategic and technical expertise by speaking internationally and at local conferences.
Birgitta Cederstrom
Birgitta Cederstrom
VP Commercial Brand & Demand MEA
MD B Incorporate
Frost & Sullivan
Birgitta Cederstrom is Frost & Sullivan’s Global Commercial Director for Growth, Innovation & Leadership, and Head for Best Practices Africa. She was the former Head for Telecommunications & IT Division Africa. Within her current role she works with the global Mega Trend and Visionary Innovation team on futuristic trends cross industries. She has over twenty years of sales and marketing, research and consulting experience within ICT and FMCG from Europe and Africa and is passionate about Innovation.

Her areas of expertise include:

  • Strategy Planning, growth strategy formulation, customer benchmarking, geographic expansion, partner identification, market entry strategy, regional strategy, distribution channel development, vertical expansion and new product development.
  • General management, project management, mentoring, business planning and implementation.
  • Business development and client relationship management.

More speakers and agenda to follow

Event organisers

A conference run by two of South Africa’s leading tech and digital marketing professionals who are established role models for South African women, with deep domain knowledge.

Lynette Hundermark
Lynette Hundermark
Useful and Beautiful
An established industry expert in the digital and mobile space in Africa, Lynette is recognised as one of the top 30 most influential women in SA digital marketing, a Regional Business Woman of the Year 2018 Finalist (run by the Business Women’s Association of SA), 2018 Female Role Model in Tech National Winner (SA) and 2018 People’s Choice Winner Regional Winner in Southern Africa (Southern African Startup Awards). She has also been recognised by Fast Company in 2018 as one of the most creative people in business. In previous years she has also been a winner of numerous app development awards both locally and internationally.

With over 20 years of experience in the tech sector (that included various roles as a developer, business analyst, agile practitioner, and product manager), Lynette later found her passion in the mobile space leading all product management and digital initiatives for the initial mobile apps for major brands in SA. She later co-founded specialist mobile solutions consultancy Useful & Beautiful and has a passion for creating great customer experience that harness the power of mobile and digital to help businesses achieve their omnichannel goals for brands across Africa.

Lynette is a sought-after tech speaker, and has spoken regularly at a variety of local and international tech conferences and is frequently quoted in publications throughout Africa. She also served on the judging panel for the EduTech Africa, AfricaCom and World Retail awards, West Africa Mobile Awards and Mobile Marketing Association. She also serves on various advisory boards globally.

Samantha Perry
Samantha Perry

Samantha Perry has worked both as a journalist and PR professional in a consultancy and full-time capacity over the past 20-odd years. As a journalist, she covered the ICT sector for the likes of Computing SA (editor), ComputerWeek, and Brainstorm magazine (editor). In her capacity as a PR professional and consultant she has and does work with the likes of listed and multinational organisations including CLEVVA, LumenVox, inQuba, Striata, MTN and Google (ZA & NG). She has a Masters degree in ICT Policy and Regulation and runs an initiative called WomeninTechZA, which aims to bridge the gender diversity gap in the tech sector. She sits on the UN Office for South South Cooperation Women in Tech programme secretariat, is a regular judge of the GSMA GLOMO Awards and has spoken at a variety of events over the years including Africa Tech Week 2019, Standard Bank Top Women 2018, Leaderex 2018, several Tech4Africas, iWeek 2015, The Mzansi Women’s Film Festival 2015, and several SQL Saturdays.
Useful and Beautiful Women in Tech ZA


Media sponsor
Poprcorn Training - a KnowBe4 company
Platinum sponsor
J & J Conferences
Venue sponsor

Our event beneficiary

As part of U&B and Women in Tech ZA’s commitment to giving back, the event beneficiary will be Sisters Incorporated, a safe house for abused women and children. All delegates will be asked to bring a donation of a toy, item of clothing, or a handbag to the event and will have a chance to hear more about the organisation.

Sisters Incorporated