Leveraging the omni-channel is critical for etailers this festive season

by Lynette Hundermark, November 23, 2014

The game is on for local retailers this festive season, and the winners will be those who are able to communicate more intuitively and intelligently to connected consumers.So, it would seem that investing in mobile driven solutions such as apps would be a no-brainer. Yet, worldwide research is indicating that retail apps, which solely offer basic brochureware, are failing to deliver on the user engagement promise.
Getting the Omni-channel experience right is a crucial imperative for retailers who want to effectively shift their products by way of providing an engaging mobile experience to the consumer. In one of my recently published pieces, I explore the concept of the Omni-channel experience. Read full article on Ventureburn, Biz-Community , Fast Moving and World Retail Voice .