Humbled, surprised and (most certainly) delighted to be selected as a finalist in the annual Regional Business Woman of the Year 2018 Awards by the Businesswomen’s Association (BWA) of SA

by Lynette Hundermark, June 27, 2018

  In April this year, my company reached its 4 year milestone. While I was trying to reflect on this achievement during the week of the anniversary, I received a surprise in my Inbox : an email from the chair of the Business Women’s Association in South Africa  informing me … Continue reading

What companies are actually doing to empower Women in Tech : The theory vs the reality

by Lynette Hundermark, June 6, 2018

So much awareness these days, (to my delight), is about rectifying the gender imbalance in the work place across pretty much all industry sectors and tech is no exception to jump onto this band wagon. Yay (so I thought). What companies are claiming they will do: Accommodate the needs of … Continue reading

Filled under : Blog , Women in Tech

Location Based Marketing, what is it and how to take advantage of this trend

by Lynette Hundermark, February 14, 2018

  Click here to listen to the podcast     Location-based marketing has been around for a few years now and has been a much hyped-up trend especially with the advent of apps, but what is it exactly? In layman’s terms, location marketing means  using the physical location to inform and … Continue reading

Filled under : Apps , Blog , Mobile , Mobile Marketing , retail
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