What companies are actually doing to empower Women in Tech : The theory vs the reality

by Lynette Hundermark, June 6, 2018

So much awareness these days, (to my delight), is about rectifying the gender imbalance in the work place across pretty much all industry sectors and tech is no exception to jump onto this band wagon. Yay (so I thought). What companies are claiming they will do: Accommodate the needs of … Continue reading

Filled under : Blog , Women in Tech

Location Based Marketing, what is it and how to take advantage of this trend

by Lynette Hundermark, February 14, 2018

  Click here to listen to the podcast     Location-based marketing has been around for a few years now and has been a much hyped-up trend especially with the advent of apps, but what is it exactly? In layman’s terms, location marketing means  using the physical location to inform and … Continue reading

Filled under : Apps , Blog , Mobile , Mobile Marketing , retail

Do you have Mobile App Fatigue – and if so, what can you do about it?

by Lynette Hundermark, January 30, 2018

  Click here to listen to the podcast     8 years after the global app-splosion, even in a country like South Africa where smartphone adoption took a little longer than the rest of the world to catch up, “app-overload” aka “app-fatigue” is now a thing that we are all faced … Continue reading

Tagged on : apps , mobile , user experience

Tech Media on SAFM: Top mobile trends for the 2018 consumer

by Lynette Hundermark, January 22, 2018

This week on  @SAFM with @AshrafGarda I chatted about the top mobile trends for 2018 from a consumer perspective. As marketers we need to understand just how fiercely personal the mobile device is and  to ensure that we move towards  from  just having a mobile/digital presence to now delivering relative and personalised content … Continue reading

Filled under : Apps , Blog , Mobile , Mobile Marketing , omnichannel


by Lynette Hundermark, October 3, 2017

This week on  @SAFM with @AshrafGarda I will be chatting about South Africa’s leading shopping/e-commerce apps that are currently available on the app market. Shopping/retail apps are growing in popularity globally and also locally. However, the presence of a mobile app doesn’t always guarantee sales. Many apps fail to effectively engage customers because they don’t … Continue reading

Filled under : Apps , Blog , mCommerce , Mobile
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