We make memorable mobile experiences across the South African and African markets. We help with mobile product strategy, design and development for apps and mobile sites. U&B love spending time understanding our clients objectives so that we can help create mobile solutions that not only look good and are easy to use but also achieve their goals. We do this by focusing on only 1 project at a time so that we can give it our full focus. We know the idea of venturing into mobile can be daunting but we help demystify the mobile world.
MOBILE PRODUCT STRATEGY
Establishing the foundation of your mobile product lifecycle & executing a plan for further development.
Creating user centric mobile applications that achieve business goals on all mobile platforms including iOS, Android, Windows Phone & BlackBerry.
Mobile optimised sites that are device agnostic while embracing the best in breed mobile user experience.
Have nothing on your phones that you do not know to be useful or believe to be beautiful.
Paraphrased from William Morris
Meet Our Co-Founders
Founded by two leading experts in South Africa, Lynette Hundermark and George Reed have been the names behind some of South Africa’s most widely used and embraced mobile solutions while working at Prezence, creating mobile solutions for brands such as Ster-Kinekor, LeisureBooks, Old Mutual, General Electric and Bidorbuy. With a passion for all things mobile, they have now created U&B as a specialized boutique company that focuses on delivering rich and engaging mobile experiences across a variety of sectors in South Africa.
Lynette co-founded U&B from Prezence Digital, where she served as the Apps Business Director and Head of Product Strategy. Her prior roles included mobile roles within the Naspers Group and she started her tech career as an enterprise analyst/programmer working in the UK for brands that included HSBC, Citibank , and Tesco. With a BSc (Hons) in Computer Science & Psychology , Lynette also holds various technology certifications in development, SCRUM and human factors in computing. Lynette's appetite for the mobile space while keeping abreast of the latest industry trends has established her locally as an expert tech commentator and opinion leader. She is also involved in a variety of mentorship programmes that aims to build a greater community of passionate people in the tech and mobile field.
George ReedCo-Founder & Chief Creative Officer
George Reed is respected in the digital and mobile industry with over 14 years in the creative space. He headed up the design department at Prezence as Creative Director for 7 years and then expanded his responsibilities by becoming Deputy MD. These roles have given him vast experience in the planning, strategizing and designing some of the best of breed digital solutions in South Africa. His practical experience ranges from designing websites, mobisites and apps to creating hugely successful online marketing campaigns. He is also a classically trained graphic designer making him fanatical about creating high quality and functional designs.
These are some of our favourite creations while working at Prezence
From browsing to booking in under 2 minutes. We created a seamless user experience for the avid movie fan in the first instalment of the apps cross all native platforms including one of the first apps in S.A to implement electronic ticketing. We won multiple local and international awards including Vodacom App of the year in 2012, Best AfricaCom's Best in User Experience 2012 to most recently being an MTN Finalist in 2014 App of the Year awards for our last chapter at Prezence - Windows Phone app.
Using international m-commerce giants (Amazon and eBay) as benchmarks, we worked with the stakeholders of bidorbuy to create an engaging shopping experience for the android user. This was one of the first full native shopping platforms developed in South Africa and was also the recipient of multiple international awards including AfricaCom's Best App in Africa 2013, Gold Davey Award Winner in 2013 and Vodacom's App Star Winner for best app by an established company in 2013.
RealTime WineWorking with founder Andy Hadfield we crafted a social sharing wine platform across the mobile web and a hybrid experience for the iPhone and Android users. This publicly acclaimed app became a favourite amongst the wine community resulting in the SuperFan wine community. Realtimewine was also an local and international favourite picking up a string of awards at the Bookmarks in 2012, Daveys in 2013 and shortlisted alongside Pinterest in the 2013 Webbys.
Honoured to have already created something useful and beautiful for this prestigious list of clients.